Revenue Growth Through Strategy, Partnerships & Media — With 25 Years of Proof.
From scaling eCommerce advertising 3× at Times of India to launching India's first F&B media IP — across boardrooms and bylines, the constant has been unlocking growth where others saw constraint.
Sachin BaxiMumbai, India
Revenue Leader. Market Builder. Strategic Advisor.
25 years across media, ecommerce, partnerships and market creation — from breaking into the high-class cosmetics packaging industry of Europe against established global competition, to delivering hundreds of crores of revene to legacy and new age media in The Times of India and Jet Metaphy Labs.
My career began with glass — literally. At PGP Glass, building export markets across Europe and Asia for Lakmé, Revlon and Maybelline in India, I learnt that perception and positioning can change the way the world sees a product. That lesson never left.
At The Times of India (BCCL), I spent more than two decades at the intersection of media, technology and revenue — scaling eCommerce advertising 3× in a single year, launching Mumbai Mirror Gujarati, growing Maharashtra Times and Navbharat Times, garnering sponsorship for IPs as diverse as Crytpo and Pharma and structuring equity-for-media partnerships through Brand Capital. Some roles involved building revenue businesses. Others involved creating entirely new categories where no playbook existed. But everything was Business Development, networking and revenues!
Today, as a Fractional CMO based in Mumbai and active globally, I work with companies navigating growth, emerging technology and media. If you need someone who can operate at board level and execute on the ground — with receipts — let's talk.
Education & Credentials
- MBA (Marketing), Distinction & Best Student
IMDR Pune - B.E. Electrical Engineering
BVM Engineering College, Gujarat - Driving Profitable Growth — Wharton
- Leading Effective Change — ISB
- Google AI Essentials · Prompting Essentials · Generative AI
- Google Cybersecurity Specialisation
- Diploma in Cyber Law
Business Challenges Solved Through Strategy and Execution.
A curated set of engagements across revenue, partnerships, innovation, and market intelligence — each defined by a clear problem and a measurable shift.
Building India's Fastest-Growing Ad Vertical
Identified, built and scaled the eCommerce advertising category within a national media group — creating new commercial frameworks from scratch.
A New Edition for an Underserved Market
Led the full commercial launch of Mumbai Mirror Gujarati — market positioning, advertiser strategy, sustained revenue performance.
Launching a Food & Beverage IP from the Ground Up
Conceived and launched Salt Rock — TOI's first F&B IP — from ideation through execution, including sponsors and geographies.
Bridging Crypto and Mainstream Media
Structured high-value CoinDCX alliance — developing advertising frameworks that operated responsibly within evolving regulatory guidelines.
Proving Print's Role in eCommerce Performance
Built a data analytics platform tracking print campaign performance through to eCommerce conversion — changing the advertiser conversation.
Halving Time-to-Market for a Fashion Retailer
Deployed AI-led immersive visual production, replacing traditional shoot workflows with generative assets at a fraction of the lead time.
Maharashtra Times — IP Expansion at Scale
Designed and commercialised a portfolio of live events, F&B IPs and cultural franchises across Maharashtra — turning editorial affinity into durable revenue assets.
Creating a Revenue Stream: eSports Page in Print
Pitched a dedicated eSports editorial page as a new advertiser category, bridging gaming brands, endemic sponsors and a mainstream print audience.
Leveraging Partnerships: Complex CSR Execution
Designed and executed a Castrol CSR partnership that integrated community impact with editorial storytelling.
Defining Market Intelligence at National Scale
Designed and launched proprietary Logistics and Décor Indexes on ETintelligence.com, alongside a Supply Chain channel and multi-year industry reports.
Research Foresight & Intelligence
Published research on issues that mattered to India — manufacturing, tourism, retail, insurance and technology.
Built on Real Experience. Available for Your Next Challenge.
Project-basis or retainer mandates. Based in Mumbai, active globally.
Revenue & Partnerships Strategy
Strategy, positioning, media planning, and AI-led campaigns. I take ownership of the revenue outcome, not just the plan.
- Positioning and sales pipeline development
- Media planning, communications, content with context and advertising strategy
- AI-led campaigns: CGI, AR, VR
- Industries: SCM And Logistics, Retail, MarTech, FMCG, Media
Market Intelligence & Content
200+ published pieces across The Economic Times. Writing that informs, persuades, and endures.
- Long-form articles and thought-leadership essays
- Market intelligence studies and indexes
- Investment, analyst, and pitch decks
- Private Executive Briefings and Presentations on markets, competitive scenario & economic trends
Fractional CMO / CXO
Senior leadership without the overhead of a full-time hire. I've operated at Team Leadership level and executed on the ground simultaneously.
- Revenue ownership and accountability
- Team leadership and capability building
- Retainer or project engagement
Applied AI & Emerging Tech
I can set up and execute end-to-end Generative AI campaigns, immersive media, and applied AI tools — across industries like automotive, FMCG, F&B, and real estate.
- AI brand videos and visual production
- AI tools for digital rights management and marketing analytics
Signals, Patterns & Foresight
Field notes on consumer behaviour, mobility, energy, AI and industry shifts — published research and commentary.
Consumer Economy · 12
Electric Vehicles & Mobility · 5
Energy & Resources · 4
Artificial Intelligence · 5
Industry Studies · 7
Full Archive
200+ articles across consumer economy, markets, AI, mobility, energy and industry analysis.
View All ET Articles ↗Blogs, AI Videos & AI Apps
Personal writing, AI-generated brand films, and live applied-AI tools — built and maintained outside the day job.
From the Grandstands.
What colleagues and clients say after working together.
"Passionate and driven — starts with the end in mind and busts obstacles rather than get overwhelmed by them. Reliable, resourceful, drives action and closures."Subhayu BagchiBusiness Leader, Start-up Mentor & Investor, Coach (ACC-ICF)
"Brings a rare combination of strategic thinking and execution excellence, with a calm, solutions-oriented approach to challenges."Randall FernandezVP, IP Development & Publisher Relations, JioBLAST
"Understands revenue, partnerships, and market development exceptionally well, bringing a thoughtful, solutions-oriented approach to every opportunity."Vikram RaichuraFounder & MD, Helo.ai by VivaConnect
"A true revenue champion — driven, resilient, and committed to elite standards. Dependable, high-impact, and an asset to any team."Rakesh SCEO, Metaphy Labs, Jetsynthesys Group
Let's Build Something Remarkable.
Whether you need a Fractional CMO, a strategic growth partner, a skilled writer, or someone who can plan the journey of a lifetime — I'd like to hear from you.
Common Questions, Answered.
Quick answers about working with a Fractional CMO, Sachin Baxi's background, and how to get in touch.
What does a Fractional CMO do?
A Fractional CMO is a senior marketing and revenue leader who works with a company part-time or on retainer instead of as a full-time hire. They set strategy, own revenue and partnership outcomes, build team capability, and execute at both board and ground level — giving companies senior leadership without the cost of a full-time executive.
Who is Sachin Baxi?
Sachin Baxi is a Mumbai-based Fractional CMO and revenue strategist with 25+ years of experience, including more than two decades at The Times of India (BCCL). He has delivered over ₹500 crore in revenue across eCommerce, FMCG, EV/mobility, AI and media, and has published 200+ articles in The Economic Times and Brand Equity.
What industries does Sachin Baxi work with?
Sachin Baxi works across eCommerce, FMCG, supply chain & logistics, retail, MarTech, media & publishing, electric vehicles & mobility, and applied AI — taking on both project-basis and retainer mandates, based in Mumbai and active globally.
What services does Sachin Baxi offer?
Four core services: Revenue & Partnerships Strategy, Market Intelligence & Content, Fractional CMO / CXO leadership, Digital Rights Management and generative AI campaigns and immersive media production.
How can I contact Sachin Baxi for a Fractional CMO engagement?
by email at sachin@sachinbaxi.com, through the contact form, or via LinkedIn.